TopBreed, the companion animal product line of Universal Robina Corporation Agro-Industrial Group (URC-AIG), earned its second “Brand of the Year” award at the Animalis Edition of the World Branding Awards, presented in Vienna, Austria.
The Animalis Edition of the competition recognizes the best pet and animal brands from all over the world (animalis is Latin for animal). Only brands that make it through the rigorous judging process, which consists of brand valuation (30%), public online voting (30%), and consumer market research (40%) are chosen as winners. There were 800 brands from 35 countries vying for the awards this year, with 60,000 voters taking part in the online polling.
TopBreed was selected as Brand of the Year Award in the National Tier Dry Dog Food or Kibble Category for 2019-2020, the same category in which it won for 2017-2018. The National Award is presented to the very top brand in the country for each product category; the brand or product must be exceptional and a household name. The awarding ceremony took place in Hofburg Palace in Vienna, Austria, on July 3, 2019.
Developed by URC-AIG, TopBreed Dog Meal is formulated to satisfy the nutritional needs of dogs. It follows the standards of the Association of American Feed Control Officials (AAFCO) to minimize possible health issues in canines. TopBreed not only provides the right balance of nutrients that they need to be healthy, but also has a delicious taste to stimulate dogs’ appetite.
The World Branding Awards is organized by the World Branding Forum, a registered global non-profit organization based in London, England. Its goals are to raise the standards of branding not only to benefit the buying public but also to elevate the branding, design, marketing, advertising, public relations and communications industries globally.
The next Animalis Edition of the World Branding Awards will be presented in 2021.
For more information on URC and its portfolio of products, visit www2.urc.com.ph
